• The Element Complete CTMP Routine for Bright Skin — Cleanse, Treat, Moisturise, Protect
  • The Element Brightening Face Wash — 3% Niacinamide with Vitamin C & Rice Water
  • The Element brightening routine — 10% Niacinamide Serum + Sunscreen
  • The Element 2% Hyaluronic Acid + Japanese Rice Water Face Moisturiser
  • The Element 2% Niacinamide Oxybenzone-Free Brightening Sunscreen, no white cast
  • The Element Complete CTMP Routine for Bright Skin — Cleanse, Treat, Moisturise, Protect
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Complete CTMP Routine for Bright Skin- Cleanse, Treat, Moisturise, Protect

Combo Pack

Complete CTMP Routine for Bright Skin- Cleanse, Treat, Moisturise, Protect
Complete 4-Step Brightening Routine | Cleanse, Treat, Moisturise & Protect | 3% Niacinamide Face Wash + 10% Niacinamide Serum + 2% Hyaluronic Acid Moisturiser + 2% Niacinamide SPF 50 Sunscreen
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Rs. 1,199.00
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Combo Pack
₹1,199.00
₹1,846.00 35% OFF
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Dermatologically TestedNon-comedogenicOxybenzone-FreeLightweight & Non-sticky
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Clinically-loved actives, thoughtfully dosed.

10% Niacinamide
10% Niacinamide
Brightens & evens tone
2% Hyaluronic Acid
2% Hyaluronic Acid
Deep hydration
Rice Water
Rice Water
Brightens & softens
2% Niacinamide SPF 50
2% Niacinamide SPF 50
Broad-spectrum defence

Frequently Bought Together

The more you add, the less each one costs.

Complete CTMP Routine for Bright Skin- Cleanse, Treat, Moisturise, Protect
CTMP Bright Routine
Combo Pack
₹1,199
+
2% Hyaluronic Acid + 1% Caffeine Hydrating Serum
Hydrating Serum
Single unit
Rs. 599.00
+
Hydrating Body Lotion with Niacinamide, Ceramides and Licorice Extract
Body Lotion
Single unit
Rs. 399.00
+
The Element Brightening Drops with Manjistha & Amla
Brightening Drops
Single unit
Rs. 399.00
+
2% Salicylic Acid + 5% Niacinamide Acne Relief Serum
Acne Relief Serum
Single unit
Rs. 599.00
+
Lip Treatment Balm with SPF 30 & Vitamin E
Lip Balm SPF 30
Single unit
Rs. 299.00
+
Brightening Bodywash with Niacinamide, Kojic Acid & Vitamin C
Brightening Bodywash
Single unit
Rs. 399.00
+
2% Salicylic Acid + Niacinamide Acne Relief Face Wash with Tea Tree Extract
Acne Relief Face Wash
Single unit
Rs. 349.00
Total (4 items)

Why you'll love it

Complete routine
Everything in one
Visible results
In 4–6 weeks
Dermat-tested
Non-comedogenic
Better value
Save vs single buy

How to use

1
Cleanse & treat
2
Moisturise
3
Protect with SPF (AM)

Customer Reviews

FAQs

What does CTMP stand for?

CTMP stands for Cleanse, Treat, Moisturise and Protect — the four core steps of an effective skincare routine. The Element Complete CTMP Routine for Bright Skin bundles products for each step so you can brighten and care for skin in the correct order.

How do I use the Complete CTMP Routine?

Follow the four steps daily — Cleanse, Treat with the Brightening Serum, Moisturise, and Protect with the Sunscreen in the morning (reapply every 3–4 hours). At night, repeat Cleanse, Treat and Moisturise. Following the order helps each product work better.

Why is the order of skincare steps important?

Applying products thinnest to richest, treatment before protection, helps each one absorb and perform properly. The CTMP order ensures actives like the Brightening Serum reach skin first, while sunscreen sits on top to protect — giving better, faster results.

Best Complete Skincare Routine for Bright Skin in India

A glowing complexion is built on four proven steps in the right order: Cleanse, Treat, Moisturise and Protect — known as CTMP. Skipping a step or using products out of order is the most common reason a routine underdelivers.

The Complete CTMP Routine for Bright Skin bundles a product for each step, so the whole regimen works together. Here is what each step does, how to use it, and what to expect.

The Four Steps

  • Cleanse — Brightening Face Wash (3% Niacinamide, Vitamin C & Rice Water): gently cleanses while brightening, prepping skin so the actives that follow absorb properly.
  • Treat — 10% Niacinamide + 1% Zinc Brightening Serum: fades dark spots and pigmentation and evens skin tone.
  • Moisturise — 2% Hyaluronic Acid Face Moisturiser: locks in hydration and keeps skin soft and plump.
  • Protect — 2% Niacinamide SPF 50 PA++++ Sunscreen: shields skin from the UV and tan that cause new dark spots.

Your Daily Routine

  1. Morning: cleanse with the Brightening Face Wash, apply the Brightening Serum, Moisturise, then Protect with the Sunscreen. Reapply SPF every 3–4 hours outdoors.
  2. Night: cleanse with the Brightening Face Wash, apply the Brightening Serum, then Moisturise.
  3. Keep the order thinnest to richest for best absorption.

What to Expect, Week by Week

  • Weeks 1–2: skin feels balanced, hydrated and looks fresher.
  • Weeks 4–6: visibly brighter, smoother and more even tone.

Lesser-Known Facts

What does CTMP mean?

CTMP stands for Cleanse, Treat, Moisturise and Protect — the four core steps of an effective skincare routine, done in that order.

Why does product order matter?

Applying thinnest to richest, treatment before protection, helps each product absorb and perform. Actives reach the skin first; sunscreen sits on top to shield it.

Why Choose This Routine?

  • Complete & foolproof: every step in the right order.
  • Brightening serum: fades marks and evens tone.
  • SPF 50 protection: prevents tan and new spots.
  • No guesswork: a ready-made daily regimen.

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Your search for a complete skincare routine in India ends with The Element Complete CTMP Routine. It suits those searching skincare routine steps, CTMP routine, best skincare kit for glowing skin, how to start a skincare routine, and the correct order of skincare.

CTMP Bright Routine ₹1199₹1846 35% OFF
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